triadalens.blogg.se - Orin swift wines

So the consumer is naturally drawn to the label that stands out, one that catches the eye or grabs the attention like a great bottle of burgundy. Some wine stores have grown to the size of Wal-Marts, with thousands of choices lining what seem like endless rows of vino. They may be sold by country, region, town, grape variety, style or even a fictitious proprietary name. Wine consumers today are faced with a vast array of wines from hundreds of grape varieties grown from all over the planet. It is a common fact that in the last ten years there has been an explosion in the research and development budgets of wineries, but not just for developing better wines, or for researching more suitable vineyard locations, but in the R & D of label art. Even more often we reach for a wine based solely on the gasp label art. Be it on the recommendation of the server, a wine dude or a friend we often grab wines that we are unfamiliar with. Now before all of you wine purists out there start slamming your mouse in disgust for the mere mention that something as trivial as packaging could play a role in the overall popularity of a wine, remember that 27% of all wine is purchased without knowing a single thing about the contents inside the bottle. Packaging you ask? Yeah, that's right I said packaging. Perhaps never before have we seen such a perfect storm of quality grapes, expert winemaking and slick packaging. Take for instance the latest Orin Swift creation Papillon, a Bordeaux-styled blend sourced from Vince Tofanelli's famous vineyard on the north end of Napa Valley. Not in the creepy, German-accented, trying to take over the world sort of way, but in the sense that everything he touches turns to gold. © 2003-2022 WeinBaule."He's the man, the man with the Midas touch." With apologies to Shirley Brassey for the lyrics and Ian Flemming for the inspiration, Dave Phinney of Orin Swift Cellars is the new Goldfinger.